I’m Liisa Rumberg
I am passionate about self-development and continuous learning. For me, one of the best ways of broadening my horizon has always been listening to other people and learning from their experiences. Hearing experts speaking about their field of knowledge is facinating.
Web users are the experts of their experience – listening to them tells us a lot.
We often hear that in order to succeed the businesses should be data-driven in their decisions. Data itself is not telling us anything. It´s important to keep in mind that the pure numbers are showing only half of the picture.
From the statistics we see what the users are doing on the web but we lack the understanding of why they are doing so. The reasons behind the actions can be understood only by speaking with the users and listening to them. This is what I do and enjoy doing!
“Life is too short to spend it by using terrible webpages. Thousands of people can be impacted positively by implementing user research findings – one session at a time.”
My Work Experience
Telia Eesti - UX Researcher
2017 August – 2019 May
Conducting usability testing for Telia e-shop, self-service and public web.
Planning and documenting A/B testing of campaign pages.
Tree-testing and card sorting for optimizing the menu structures.
Pipedrive - Product Researcher
2019 May – currently working
Working in the product team closely together with PMs, designers and product data analysts to explore the problems and understand the current workflows of the users. Usability testing for the live product and prototypes. Facilitating usability testing workshops in-house.
University of Tartu
2011-2015 Sociology BA
BA in social sciences. My bachelor thesis was qualitative reception research based on in-depth interviews with theatre visitors.
2015 – 2017 Theatre Studies MA (unfinished)
Fully finished theatre studies MA program. My focus was on theatre sociology and audience research.
Let’s Research Something!